Rolex watches are designed and built to last
Hans Wilsdorf instilled a philosophy of perpetual excellence on which the brand has forged its reputation.
From the outset, the founder of Rolex established a network of watchmaking workshops around the world, tasked with ensuring that all of the brand’s watches could receive the best possible servicing and so preserve their excellent technical performance and pristine appearance. As a result, there is no limit on how long a Rolex watch can keep working, being handed down from one generation to the next, and living several lives.
Service Every Official Rolex Retailer and Rolex affiliate is authorized to receive your Rolex watch for servicing.

Caring for your Rolex
Rolex watches can be set by unscrewing the crown and pulling it out to the second notch. The seconds hand is stopped, allowing you to set the time. Each model has its own detailed user guide and functions that may vary. Please download the appropriate guide.
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